Tips on How to Design Your Product Packaging.
Below are some tips in creating a great packaging design.
The number one consideration when designing packaging is your audience. If you have products to sell, make sure you know who are the people who would want to buy your product. Perhaps you have products for older women who love to garden or maybe your market is older men who love DIY projects. Package design decisions are made easier if you know who your core audience is.
If you put the benefits of using your product in your packaging then it will have selling power. If you are selling a device, packaging should show how easy it is to use it, or if you are selling food products, then it focused on how good your product tastes.
Do not limit yourself to one package design but consider multiple designs. You can print out a few designs and set them out next to each other and see what catches your eye first. It is good to involve even your family and your friends in this decision. Don’t think that because you like it, your customers will like it to. Testing is important.
Product cost should influence product packaging design. If you have a low price point product, then you should not overdesign your package. If you over design you could have a higher packaging cost than necessary.
If you do your due diligence, check out where you package will be displayed and who’s package it will sit next to. If you want your products to be displayed in a certain store, check out your comopetition’s packaging. If you know what your competition is doing, then you can rise above them.
Stores might have a difficult time displayed your product if your packaging is unique to the point of not being able to stand correctly or cannot easily be stocked. Consider how the store will get your product on the shelf so that it will be easier for them to display it which can translate into better sales for you.
Bag. box, plastic, or paper, whatever materials you choose for your product is important. This is usually driven by price. You need to package your product to its best advantage without adding too much to the cost.
A consistent brand will show in all your products. There will be more attention to your products in the shelves if you have a consistent brand. Multiple products of a band will help catch customer attention. If you have more attention then you will have more sales.
Make your package function as a shelf billboard. There should be enough room on your package to show its benefits. A large package will have enough room for displaying its features and benefits. A small product will give you room to add selling copy and photos.
If you are not confident in your abilities to package your product, then you can use the services of a professional product packaging company
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